Taking Your Personal Brand to Social Media

As an agency owner, you're constantly on the hunt for ways to promote your services.

You lot already accept an all-singing, all-dancing agency website and regularly populate your agency'southward social channels with helpful content every week, but yous know that prospects today crave a homo connection.

prototype source: Twitter

This is where growing your personal brand comes into play. Putting a face to your agency can help develop deeper client connections, build credibility and trust, raise brand awareness, and secure loyalty - what's not to like?

In this blog, we'll explore how yous tin can create a personal brand to promote your agency on social media from scratch. But before diving into the article, make sure to check out our video with agency owner Desiree Martinez on how to grow your agency with personal branding on YouTube.

Why should y'all create a personal brand on social media?

While information technology tin seem daunting putting yourself out in that location, the benefits of growing a personal brand on social media far outweigh the negatives.

epitome source: Twitter

As highlighted in Jessie'due south Tweet above, building a personal brand can:

• Nowadays new opportunities through people you have personally continued with
• Assist clients know exactly what you stand for and understand your morals, vision, and values
• Secure deals you never would have got if you hadn't have fabricated a personal connection with the client
• Allow yous to charge more than since you take elevated yourself to skillful status in your industry
• Create a direct line with your audience and so you tin can learn well-nigh their needs and provide instant support

Here's the thing. According to Nielson, simply 33% of buyers trust messages from a company while almost 90% of customers trust recommendations from someone they know.

When you become a credible office of the community, clients volition instantly have an increased level of trust for you and will exist more likely to book your services over another bearding agency.

How to get started edifice a personal brand from scratch

Building a brand from scratch is difficult. However, edifice a personal make from scratch is often slightly easier because you already have a few crucial details ironed out: namely, your personality and the "image" of your brand (hint: it's y'all!).

i. Set up your social channels

First things beginning, you need to set up your profile on the social channels you desire to apply. While you don't have to become all out with fancy branding, information technology does assistance to have a few professional person elements up your sleeve. For this part, you need to think about:

Your contour picture

It might be a scary thought, but using your face as your profile picture show volition aid clients connect with you. We're far more likely to resonate and experience fatigued to some other human over a logo or a generic picture show.

Ideally, your profile moving-picture show should:

• Be clear and easy to see
• Show your face (bonus points if you lot're smile and wait approachable)
• Be professional (remember, you're however promoting your agency hither)
• Showcase a little bit of your personality (just because it'south professional, doesn't mean you tin't prove off a little chip of who you are - try a big grin or a prop that reflects something near you)

For case, Hannah Nieves's Instagram profile picture is clear, professional, and bright.

Your bio

On most social channels you accept a very express amount of space to make an impression. So, it'southward important to boom your bio so that you can reach the right people and finer demonstrate who you are in equally few words as possible.

When writing your personal social media bio, consider:

• Including a personal anecdote to divide information technology from your agency profiles
• Incorporating something interesting about yourself
• Mentioning your agency
• Highlighting some personal achievements abroad from your agency
• Touching on the topics y'all'll be sharing content well-nigh

two. Identify your expertise

Once you've secured your personal profiles and polished them upwardly with a professional person flick and an engaging bio, it's time to think about what you're going to share content well-nigh.

Recollect about:

• Do you lot accept past experience in anything particular?
• What parts of your bureau are yous most knowledgeable well-nigh?
• What interests practise you have?
• What practise you like to talk nigh?
• What kind of content do you enjoy reading about the nigh?

Answering these questions volition reveal some key topic areas that yous're nearly knowledgeable on (and that yous enjoy). Past keeping the topics you write about on social media to a minimum, you have more chance of condign an skilful in that area.

Tina Walczak regularly posts tips for creatives.

image source: Instagram

3. Make up one's mind on your content types

The type of content you promote will exist different from your agency content because it's coming from yous equally a person. While your agency's social profiles might share your visitor's latest weblog mail or an update from the squad, yous might share more personal things from your own channels.

Content types yous might consider include:

• Asking questions

image source: Twitter

• Tips and advice

paradigm source: Facebook

• Answering questions
• Sharing your favourite content

image source: Twitter

• Personal anecdotes

paradigm source: Instagram

4. Branding

Your personal branding doesn't demand to exist as polished every bit your agency branding (the main selling bespeak is you), but it can help to have a cohesive design in identify to make sure y'all're consistent beyond all channels and are recognisable in multiple different places.

Having personal brand colours and graphic elements will assistance instil trust and volition go a long fashion in making you a go-to skillful.

Tyler Narducci uses a distinct colour scheme on his personal social channels. Above is his Twitter profile and below is his branded Instagram page.

five. Create a social media schedule

Consistency is key, even if you're posting from a personal account. People will expect you to evidence up in their feeds and they'll come up to look forrard to your posts if you lot practice it right.

Once yous've decided on the blazon of content you want to focus on, you lot can map out what, when, and where you'll post each week.

Your schedule might wait something like this:

• Monday: answer follower questions
• Wednesday: ask a question
• Fri: share a tip
• Sunday: share a personal photo or chestnut

Not just does creating a schedule hold you answerable, but it also makes it far easier to create content. Instead of scrabbling around every Mon considering you "need to post something in the side by side 60 minutes", you can build out content in advance and schedule it using a social media scheduling tool similar Sendible.

image source: Twitter

Top tips for edifice your personal brand equally an agency owner

At present you've got your accounts set upwardly and a schedule in place, it's fourth dimension to focus on growing your post-obit and generating engagement on your social channels.

Here are some tiptop tips to become you started:

Choose the correct channels

Don't endeavor to be everywhere at once. Instead, choose your top 2-3 channels and dominate those. Start past identifying the platforms you lot're already getting engagement on or that your platonic clients are hanging out on and focus on those. Y'all can e'er branch out to more channels once you've established a presence on a couple.

Follow other experts

Surround yourself with like-minded people and follow other experts in your industry. You'll be able to come across the kind of content they're sharing, which will reveal trends and the interests your target audition might have. Even the almost prominent experts similar Neil Patel choose to follow others:

Share content that'due south not your own

Likewise equally posting personal stories and your own content, share content created by others. This is a bang-up way to get on the radar of influencers and experts and aggrandize your reach. Make yourself stand up out by adding your ain personal touch to the content you share, like your ain opinion, or a word of congratulations.

Hither's an example ofShane Cicero tweeting a resource put together past another expert in the field.

image source: Twitter

Answer to comments and replies

Engagement fosters engagement. Make your followers feel special and heard by responding to the comments and replies they leave you. Non only does this spark exciting conversations, but information technology can also augment your reach as your comments will show upwardly in the feeds of their ain followers.

epitome source: Instagram

Emma Barrera makes a habit of replying to comments on her Instagram posts.

Mix up your content

Experiment with sharing different kinds of content and see what works best with your followers. Try videos, photos, Stories, threads, and links to content. Dig into your metrics to discover out what kind of posts get the most appointment and make sure you post more of that.

Repurpose content for different platforms

Non all social media platforms are equal, and some content performs better on some than others. For case, videos have a higher average appointment rate than images and links on Facebook, while Twitter users are predominantly there to keep upwardly with the news and latest trends in their favourite industries.

Instead of sharing the aforementioned things to each platform, think about repurposing content into different formats for each channel. For example, you might turn a Live Q&A into:

• A 10-part Stories slide on Instagram
• Short animation for Twitter
• A mini-web log on Facebook

Make it personal

Don't exist agape to get personal (this is your personal brand, after all!). Share videos that include your face and publish your own personal thoughts to dissever you from your agency. Make sure you're comfy with your thoughts and opinions being continued with your bureau, though!

Megan Grant's Instagram folio is full of Reels and videos that show her confront.

Connect your bureau to your personal brand

The most successful personal brands go far very clear that they're also agency owners. Make sure your followers know near your agency and that you are the person running it. This makes them far more likely to hire you lot for your services and recommend you to people who are looking for an agency like yours.

Chris Donnelly makes it clear that he's the founder of Verb Brands in his Twitter bio.

Grow your agency with a personal make

Agency owners understand the demand for a personal connection with clients - consumers today want to put a face to a brand, and will often only invest in brands that they feel a connectedness with.

Personal branding is the perfect way to do this. It helps you establish trust and build relationships with prospects and existing clients while edifice your expertise in your industry.

Grow your personal brand with our library of resource and templates for agency owners .

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